Who We Are

We've served 75+ health systems.

Strategists, clinicians, operators, and technologists who have spent two decades building market-leading urgent care programs. We know what works. We've served 75+ of them.

Health Systems & Scaled Operators

A network built on trust and results.

Beyond our Modern Urgent Care Center builds, UCP Merchant Medicine has partnered with health systems and scaled operators across 40+ states, to consult on strategy, implement Intellivisit, or drive performance improvement across existing urgent care networks. Hover over a state to see our partners.

40+ states with client engagements. Table shows confirmed public clients. Some engagements are confidential.
State Client Services
Alaska Providence Health and Services Executive Alignment, Strategic Planning, Operations Diagnostic
Alabama Tallassee Community Hospital Executive Alignment, Strategic Planning
Arizona Banner Health Strategic Planning, Operations, Marketing
California Cottage Health Executive Alignment, Strategic Planning, Modern Urgent Care Deployment
Exer Urgent Care Executive Alignment, Strategic Planning, Operations Diagnostic, Intellivisit
Marque Urgent Care Executive Alignment, Strategic Planning
Montage Health Executive Alignment, Strategic Planning, Modern Urgent Care Deployment, Intellivisit
Providence Health and Services Executive Alignment, Strategic Planning, Operations Diagnostic
Sutter Health Executive Alignment, Strategic Planning, Operations Diagnostic
Colorado Banner Health Strategic Planning, Operations, Marketing
Connecticut Yale New Haven Health Executive Alignment, Strategic Planning
DC Inova Health Executive Alignment, Strategic Planning
Truven Health Research Partnership
Florida Femwell Medical Group Executive Alignment, Strategic Planning
Nemours Executive Alignment, Strategic Planning
Nightlight Pediatric Urgent Care Executive Alignment, Strategic Planning, Urgent Care Development
Georgia Apple Care Strategic Planning, Operations Leadership, Marketing
Floyd Health System Executive Alignment, Strategic Planning
Iowa UnityPoint Health Executive Alignment, Strategic Planning, Modern Urgent Care Deployment, Intellivisit
Idaho MultiCare Health System Executive Alignment, Strategic Planning, Modern Urgent Care Deployment
Illinois JD Power & Associates Executive Alignment, Strategic Planning, Operations Leadership, Urgent Care Development
Medcor Executive Alignment, Strategic Planning
Northwestern Medicine Executive Alignment
OSF Healthcare Executive Alignment, Strategic Planning, Modern Urgent Care Deployment, Intellivisit
Southern Illinois Healthcare Executive Alignment, Strategic Planning, Operations Diagnostic, Urgent Care Development
Indiana Falcon Legacy Research, Executive Alignment, Strategic Planning
Parkview Health Executive Alignment, Strategic Planning
Kansas Salina Regional Executive Alignment, Strategic Planning, Operations Diagnostic
Kentucky Bon Secours Mercy Health Operations Diagnostic
Louisiana Daniels Clinic Executive Alignment
Ochsner Health System Strategic Planning, Marketing
Schumacheer Group Executive Alignment
Massachusetts Atrius/Harvard Vanguard Executive Alignment, Strategic Planning
Berkshire Health Executive Alignment, Strategic Planning, Operations Diagnostic
Beth Israel/Lahey Health Executive Alignment, Strategic Planning, Urgent Care Development
CMIPA Executive Alignment, Strategic Planning, JV Facilitation
Cooley Dickinson Executive Alignment, Strategic Planning, Urgent Care Development
Partners/Mass General/The Brigham Executive Alignment, Strategic Planning, Pre-Post Merger Integration, Interim Management
Southcoast Health Executive Alignment, Strategic Planning, Operations Diagnostic, Urgent Care Development
Sturdy Memorial Executive Alignment, Strategic Planning, Operations Diagnostic, Urgent Care Development
Tufts Health Plan Executive Alignment, Strategic Planning
Maryland Bon Secours Mercy Health Operations Diagnostic
Righttime Executive Alignment, Strategic Planning, Operations Diagnostic
Tru Health Now Executive Alignment, Strategic Planning, Modern Urgent Care Deployment, Intellivisit
Maine Central Maine Healthcare Executive Alignment, Strategic Planning, Urgent Care Development
Minnesota EPPA/The Urgency Room Executive Alignment, Strategic Planning, Operations Diagnostic
HealthPartners Executive Alignment, Strategic Planning
Northfield Hospital Executive Alignment
Northstar Physician Network Executive Alignment
North Carolina Atrium Executive Alignment, Strategic Planning, Operations Diagnostic
Medcare Urgent Care Strategic Planning, Marketing
New Hampshire Wentworth Douglass Executive Alignment, Strategic Planning, Operations Leadership, Urgent Care Development
New Jersey Hunterdon Health Executive Alignment, Strategic Planning, Urgent Care Development
New York AEA Investors Research, Strategic Planning
Citi Investment Research Research, Advisory Services
Oneida Nation Executive Alignment, Strategic Planning
Ohio Bon Secours Mercy Health Operations Diagnostic
TriHealth Executive Alignment
Oklahoma INTEGRIS Health Executive Alignment, Strategic Planning, Modern Urgent Care Deployment, Intellivisit
Oregon MultiCare Health System Executive Alignment, Strategic Planning, Modern Urgent Care Deployment
Providence Health and Services Executive Alignment, Strategic Planning, Operations Diagnostic
Pennsylvania Jefferson Health Executive Alignment, Strategic Planning, Modern Urgent Care Deployment, Intellivisit
Paratek Executive Alignment, Strategic Planning
Penn Medical/Lancaster General Executive Alignment, Strategic Planning, Urgent Care Development
UPMC Executive Alignment
South Carolina Atrium Executive Alignment, Strategic Planning, Operations Diagnostic
Bon Secours Mercy Health Operations Diagnostic
Tennessee Vanderbilt University Medical Center Executive Alignment, Strategic Planning, Operations Diagnostic, Urgent Care Development
Vanguard Health Executive Alignment
Texas Texas Health Resources Executive Alignment, Strategic Planning, Operations Diagnostic, Modern Urgent Care Deployment
Texas Healthcare Executive Alignment
Virginia Bon Secours Mercy Health Operations Diagnostic
Carilion Clinic Executive Alignment
Inova Health Executive Alignment, Strategic Planning
Tru Health Now Executive Alignment, Strategic Planning, Modern Urgent Care Deployment, Intellivisit
Truven Health Research Partnership
Washington MultiCare Health System Executive Alignment, Strategic Planning, Modern Urgent Care Deployment
Providence Health and Services Executive Alignment, Strategic Planning, Operations Diagnostic
Wisconsin Marshfield Clinic Executive Alignment, Strategic Planning
Canada St. Elizabeth Health Care (Toronto) Executive Alignment
US National CareSpot Strategic Planning, Marketing
Catholic Health Initiatives Executive Alignment
Walgreens Research
What We Build

Real programs. Real spaces.

Every clinic below was designed, launched, and optimized by UCP Merchant Medicine.

  • Patient and child approaching Indigo Urgent Care front desk inside James Center.
    Indigo James Center
  • Welcoming MoGo Urgent Care lobby with colorful seating, floor lamps, and branded signage.
    MoGo / Montage Health
  • Texas Health Breeze reception desk with two staff members and colorful waiting area.
    Texas Health Breeze
  • Modern Indigo Urgent Care waiting area with blue chairs and large street-facing windows.
    Indigo Wallingford
  • Modern Cottage Urgent Care reception area with front desk and bright waiting space.
    Cottage Urgent Care
  • AllSet Urgent Care grand opening ribbon cutting with staff and leadership celebrating
    AllSet: Grand Opening, Norman OK

Our Mission

To make high-performing Modern Urgent Care accessible to every health system in America. Patients deserve better access. Providers deserve better tools. Health systems deserve programs that generate real financial value.

Our Commitment

At close of Phase 2, choose: take full ownership with Intellivisit and the UCP playbook, or keep UCP as your permanent embedded partner. Same performance standard either way.

Our Values

The principles that guide every engagement

  • Urgency in Everything

    We move at the speed of the problems we solve. Urgent care is urgent, and our commitment to results is too.

  • Outcomes Over Outputs

    We count patients served, minutes saved, and dollars returned to your mission. Not slide decks.

  • Partnership, Not Projects

    We embed, build, and transfer complete capability to your team, or stay on permanently. Built for whichever path fits.

  • Evidence-Based Decisions

    Every recommendation is grounded in data, Intellivisit analytics and two decades of urgent care benchmarks.

  • Permanent Improvement

    We build systems that keep improving after we're gone. Intellivisit ensures continuous, automatic progress.

  • Relentless Innovation

    The market moves fast. We invest in R&D so our partners always have what's next before competitors do.

75+ health systems have trusted us with their urgent care programs.

Want to understand what that looks like for yours? Let's talk.

Schedule a Conversation
Our History

Two decades of building what works

  1. 2008

    1st Symposium

    Merchant Medicine Hosts the first Symposium strategy conference for Urgent Care leadership.
  2. 2013

    Intellivisit AI Founded

    Intellivisit founded one of the earliest AI Platforms serving healthcare.
  3. 2015

    UCP Founded

    UCP founded to transform the industry to the Modern Urgent Care model.
  4. 2017

    UCP & Intellivisit Partner

    The industries leading consultancy for Urgent Care teams with AI technology for care redesign.
  5. 2018

    UCP Launches first Epic client

    UCP launches Montage Health integrating Intellivisit within Epic across MoGo Urgent Care. Now an Epic Showcase App.
  6. 2019

    UCP acquires Merchant Medicine

    UCP acquires the leadership strategy conference focused on Urgent Care entering the 11th annual event.
  7. 2021

    UCP Merchant Medicine & Intellivisit Merger Complete

    Bringing together the nations premier consultancy with AI orchestrating the Modern Urgent Care.
  8. 2025

    Intellivisit Crosses 1M Annual Encounters

    Scaling past one million annual patient encounters in urgent care, and combining benchmarking data across our 75 Health System clients.
  9. 2026

    18th Annual Symposium

    UCP Merchant Medicine hosts our 18th Annual Symposium conference for strategy leaders across Urgent Care in Nashville Aug 31-Sept 2.
Leadership

Driven by outcomes.

  • Headshot of Brandon Robertson

    Brandon Robertson

    Founder & President
  • Headshot of Chris Lukasiak

    Chris Lukasiak

    Headshot of Chief Executive Officer
  • Headshot of Dante Richardson, MD

    Dante Richardson, MD

    Medical Director
  • Headshot of Deanette Sisson

    Deanette Sisson

    Chief Clinical Officer
  • Headshot of Lance Fusacchia

    Lance Fusacchia

    CFO
  • Headshot of Josh Russell, MD

    Josh Russell, MD

    Chief Medical Officer
  • Headshot of Leah Broussard

    Leah Broussard

    Chief Strategy Officer
  • Headshot of Scott Papador

    Scott Papador

    Chief Technology Officer
Headshot of Brandon Robertson
Founder & President
LinkedIn Profile
Brandon J. Robertson is Founder and Chief Executive Officer of UCP Merchant Medicine. He formed UCP Merchant Medicine in 2015 and has sought to create opportunities for health systems to thrive in the ever-changing healthcare consumerism space with focus in the on-demand care industry.

For the last decade, Brandon has advised hundreds of leaders on approaches and models to optimize patient experience and throughput. To date, 150 urgent care centers utilize the UCP Merchant Medicine model and produce 34-minute average door-to-door times and Net Promoter scores in the 90s.

Brandon’s expertise is in healthcare consumer centric modern urgent care, virtual care, and occupational health services. He is an expert in artificial intelligence applications for healthcare as well as Six Sigma and Lean methodologies.

Brandon holds an MBA from the University of Colorado with emphasis in Healthcare Administration.
Headshot of Chris Lukasiak
Headshot of Chief Executive Officer
LinkedIn Profile

Chris Lukasiak is Chief Executive Officer of UCP Merchant Medicine. He is a transformational leader in the healthcare technology space, known for his track record of scaling successful health tech companies. With over two decades of experience, Chris has played pivotal roles in four high-growth organizations, across diverse healthcare segments—including telehealth, population health, care coordination, and electronic health records.

His background spans a unique blend of commercial and operational leadership most recently as Chief Growth Officer at Access TeleCare. His work in provider and payer businesses expanding market presence and integrating acquisitions in high growth businesses uniquely positions UCP Merchant Medicine for scaling to meet our customer’s needs. In similar organizations from Experian Health and My Health Direct in the care coordination space, and Phytel which became the commercial engine for IBM Watson Health in the population health arena, as well as Allscripts in the EHR space, Chris has developed high-performance teams delivering operational excellence. A visionary strategist, he is rooted in a hands-on, data-informed approach to grow businesses shaping the future of healthcare delivery.
Headshot of Dante Richardson, MD
Medical Director
LinkedIn Profile
Danté Richardson MD is Chief Medical Officer of UCP Merchant Medicine. Dr. Richardson collaborates with health system leadership to recommend, institute and codify retail urgent care solutions to addresses changes in patient expectations, demographics, scope of practice challenges, financial viability, patient care and integration.

Dr. Richardson has created Chief Complaint, Documentation and Coding courses for Advanced Practice Providers and Medical Assistants to optimize their performance in Urgent Care. He led in the design of the user interface for clinical AI. Dr. Richardson is actively involved in the curation of a clinical AI model, medical data and question set.

Dr. Richardson is board certified in Family Medicine, a certified Medical Review Officer, and a certified DOT Medical Examiner. He is a graduate of the University of Maryland and Spartan Health Sciences University.
Headshot of Deanette Sisson
Chief Clinical Officer
LinkedIn Profile
Deanette Sisson is Chief Clinical Officer at UCP Merchant Medicine. Prior to joining UCPMM, Deanette served as Chief Nursing Officer at Trinity Health’s Saint Agnes Medical Center in Fresno, CA and previously held the positions of VP of Clinical Services and CNO at Kettering Medical Center in Dayton, OH.

Deanette spearheads UCPMM's efforts to lead health systems through the personnel resourcing challenges endemic to the industry today by providing them with the tools to develop robust Medical Assistant-level support teams. This includes teaching the modern urgent care model and enhancing patient experience; ensuring strong clinical capabilities; cultivating a purpose-driven culture within MA-level support teams; and building education curricula to support all of these outcomes. Deanette is a highly effective, resourceful health care executive with proven expertise in achieving organizational goals through engaging and empowering team members and helping them develop as leaders. She provides an acute understanding of the staffing challenges faced by health systems, and successful strategies that can be deployed to UCPMM clients.

Deanette holds a Masters of Science in Nursing with a leadership emphasis from Walden University.
Headshot of Lance Fusacchia
CFO
LinkedIn Profile
Lance Fusacchia is a seasoned Chief Financial Officer with numerous successful outcomes at privately held companies throughout his career. He is a growth oriented financial, strategic, and operational leader.
Headshot of Josh Russell, MD
Chief Medical Officer
LinkedIn Profile

Dr. Russell has a rare combination of both clinical and industry leadership experience. He previously served in the Chief Medical Officer role with a multi-state telehealth service before joining UCP-Merchant Medicine. He currently provides clinical oversight for Intellivisit, leading a clinical and technical team to refine and improve the machine learning/AI “brain” behind Intellivisit–software that’s been used in over 700,000 Urgent Care (UC) encounters to date.

Additionally, Dr. Russell has been a leader in UC education and publishing with nearly a decade of medical podcasting and instructional video creation credits under his belt. He currently serves as an editor with EM:RAP, creating the CorePendium and UCMax products. Dr. Russell is the emeritus editor-in-chief of the Journal of Urgent Care Medicine, the world's only peer-reviewed Urgent Care journal, and has attained board certification in Medical Editing in the Life Sciences (ELS).

Clinically, Dr. Russell maintains an active and varied clinical practice ranging from telehealth to hospice to urgent care and emergency medicine. He is currently clinically board certified in both EM and Palliative Care. He is a fellow of CUCM, AAEM, and ACEP and has served in patient care and medical director roles in EM and UC for 15 years. Dr. Russell also holds a master’s in clinical research and has co-authored over a dozen peer-reviewed publications. He is data-driven and brings experience and passion for improving the quality of patient care through clinical metric development. He has been a frequent guest lecturer and keynote speaker at various domestic and international academic conferences.
Headshot of Leah Broussard
Chief Strategy Officer
LinkedIn Profile
Leah Broussard is Chief Strategy Officer at UCP Merchant Medicine. Over the course of her career, Leah has collaborated with health systems and medical groups across the United States, focusing on a broad spectrum of urgent care operations, including market analytics, performance benchmarking, site selection, budgeting, finance, center development, clinic layout and design, contract and vendor management, operational diagnostics, and marketing programs.

With hands-on experience since 2010, Leah is instrumental in conceptualizing, evaluating, and enhancing urgent care operations. Prior to joining the UCP Merchant Medicine team, Leah was Director of Operations for MHM Urgent Care in New Orleans, Louisiana, which has since become part of Ochsner Health System. During her tenure, she worked alongside MHM executive leadership to grow an extensive urgent care platform from concept to fully operational sites.

Leah is a Biology and Medical Humanities graduate of Baylor University and holds a Master of Science in Health Care Management from the University of New Orleans.
Headshot of Scott Papador
Chief Technology Officer
LinkedIn Profile

John Scott Papador is an accomplished healthcare technology leader with deep expertise in cloud-based SaaS platforms and digital health solutions. As Co-Founder and CTO of MyHealthDirect (2007-2019), he architected a pioneering cloud-based healthcare scheduling platform that transformed patient access across major health plans and health systems nationwide. He successfully led the company through strategic acquisition by Experian Corporation, managing technical due diligence and integration planning.


Papador's healthcare technology expertise encompasses enterprise software architecture, HIPAA compliance, EHR integration, and scalable SaaS solutions for provider networks. He has built high-performing engineering teams, established security protocols meeting healthcare industry standards, and delivered digital transformation initiatives for Fortune 500 healthcare clients including GE Medical Systems.

His technical competencies include cloud infrastructure, healthcare interoperability, product development lifecycle management, and AI integration with modern platforms, positioning him as a strategic technology executive in the healthcare sector.
Board of Directors

The board behind the mission.

  • Headshot of Jay Mason

    Jay Mason

    Board Chair & Intellivisit Co-Founder
  • Headshot of Luke Peterson

    Luke Peterson

    Board Member & UCP Co-Founder
  • Headshot of Kate Lovrien

    Kate Lovrien

    Board Member & UCP Co-Founder
  • Headshot of Drew Palin, MD

    Drew Palin, MD

    Board Member

Ready to meet the team?

Schedule a discovery call and let's explore what's possible for your urgent care program.