NASHVILLE, Tenn. (September 22, 2026). UCP Merchant Medicine, the leading provider of consulting services and clinical AI technology for Urgent Care, today announced its support for The College of Urgent Care Medicine’s (CUCM) Position Statement on Defining Clinician Productivity in Urgent Care.
UCP Merchant Medicine built its Modern Urgent Care model, and its Intellivisit AI platform, to solve the exact problem CUCM’s Position Statement describes. For years, urgent care clinicians have been asked to see more patients, document faster, and make fewer mistakes, all without burning out; that expectation is not realistic on its own. Modern Urgent Care elevates the capabilities of non-clinician staff, and Intellivisit takes on the cognitive burden of documentation, test ordering, and billing, so clinicians can put that capacity toward the part of the job only they can do.
“Every urgent care visit involves clinical judgment, patient education, and work that continues after the patient leaves the room,” said Josh Russell, MD, Chief Medical Officer of UCP Merchant Medicine. “Asking clinicians to work faster and harder while making fewer mistakes is not a sustainable answer to productivity, and it is a real driver of burnout. Modern Urgent Care and Intellivisit exist to take the documentation, test-ordering, and billing burden off clinicians, so they have the bandwidth to focus on what matters most: the quality of the care itself. That is how we keep talented, caring clinicians in this specialty, and it is the same case CUCM is making in its Position Statement.”
Informed by a national survey of urgent care clinicians, The CUCM’s statement recommends a balanced approach that considers patient volume alongside clinical quality, patient complexity, documentation requirements, and operational support. UCP Merchant Medicine supports The CUCM’s recommendations across four interconnected pillars:
Quality of Care: Productivity assessments should incorporate patient safety, clinical quality, patient satisfaction, and the complexity of each patient’s needs.
Documentation & Administrative Workload: Productivity expectations should account for charting and administrative responsibilities that extend beyond direct patient care, including work completed after scheduled shifts.
Operational Resources & Staffing Alignment: Expectations should reflect available staffing, support personnel, and operational workflows.
Burnout & Workforce Stability: Organizations should monitor how productivity expectations affect clinician burnout and the sustainability of their workforce over time.
The second and third pillars, documentation and administrative workload, and operational resources and staffing alignment, describe precisely what Modern Urgent Care and Intellivisit were built to address.
UCP Merchant Medicine remains focused on helping health systems build and transform urgent care programs, a commitment that has guided its work with more than 75 health systems. Retaining talented clinicians is core to that mission, and capable support staff paired with AI tools that offload administrative burden are what make that retention possible.
About UCP Merchant Medicine and Intellivisit AI
UCP Merchant Medicine is the backbone behind some of the most successful urgent care platforms in the country. We partner with health systems and operators to build urgent care that works the way it should: lean, fast, and clinically precise at scale. Our strategic advisory services reshape front-end care delivery, integrating operational redesign with real-time clinical execution. The result: platforms that are easier to staff, simpler to manage, and consistently deliver high performance. Across 4 million+ annual visits, our model achieves an average 94 net promoter score, with average door-to-door times of 34 minutes.
At the center is Intellivisit AI, our clinical intelligence platform. More than decision support, it re-engineers intake, sharpens provider thinking, and ensures every patient encounter is aligned to clinical Standard Operating Procedures. Built on 40,000+ hours of physician curation, it delivers structured, actionable insight, before the provider even walks into the room. Learn more at https://www.ucpmm.com/.
Contacts:
For more information about UCP Merchant Medicine and Intellivisit AI, contact:
Brandon Robertson
Founder & President, UCP Merchant Medicine and Intellivisit AI
(720) 281-0305
brandon.robertson@ucpmm.com
For media inquiries, please contact:
Kristin Faulder (on behalf of UCP Merchant Medicine)
(586) 419-4652
kfaulder@5by5agency.com