Privacy Policy

Effective date: 07/08/2026  |  Last Update:  7/8/2026.

 

Introduction

This Privacy Policy explains how UCP Merchant Medicine, Inc. (including terms like “we” or “us”) collect, use, disclose, and protect information when you visit our website at www.ucpmm.com (the “Site”) or otherwise interact with us, such as by submitting a form or contacting us. By using the Site, you agree to the practices described in this Privacy Policy. You refers in all cases to you, the specific individual accessing this Site, as well as any and all individuals and/or entities on whose behalf you are acting and/or who may have rights through you.

 

Information we collect

When you fill out a contact form, request information, use our ROI model, or otherwise communicate with us, we may collect the information you choose to provide, which can include:

 

  • Name, job title, and the organization you represent.
  • Business contact information, such as email address and phone number.
  • Information you include in messages, form fields, or the ROI model inputs you submit.
  • Any other information you voluntarily provide when you communicate with us.

Information collected automatically

When you visit the Site, we and our service providers may automatically collect certain technical information through cookies and similar technologies, which can include:

 

  • IP address, browser type, device type, and operating system.
  • Pages viewed, links clicked, referring/exit pages, and dates/times of visits.
  • General location inferred from IP address.
  • Usage and interaction data that helps us understand and improve the Site.

Cookies and similar technologies

We use cookies and similar technologies to operate the Site, remember your preferences, analyze traffic, and measure the effectiveness of our content. Cookies are small data files stored on your device. You can usually control cookies through your browser settings, and you can set most browsers to refuse cookies or alert you when cookies are being sent. If you disable cookies, some features of the Site may not function properly.

 

Analytics. We use analytics services (including those provided by HubSpot) to understand how visitors use the Site so we can improve it.

 

Do Not Track. Some browsers offer a “Do Not Track” (DNT) signal. Because there is no common industry standard for DNT, the Site does not currently respond to DNT signals.

 

How we use information

We use the information we collect to:

  • Respond to your inquiries, requests, and communications.
  • Provide information about our services, including consulting and the Intellivisit AI platform.
  • Operate, maintain, secure, and improve the Site and our offerings.
  • Send you marketing or informational communications where permitted, from which you can opt out at any time.
  • Analyze usage and trends to understand and improve our marketing and content.
  • Comply with legal obligations and enforce our Terms of Service.

 

How we share information

We do not sell your personal information for money. We may share information in the following circumstances:

 

  • Service providers. With service providers who perform services on our behalf (such as website hosting, analytics, CRM/marketing platforms like HubSpot, and email delivery), under contractual obligations to protect the information.
  • Business transfers. If we are involved in a merger, acquisition, financing, or sale of assets, in which case information may be transferred, shared, licensed or sold as part of that transaction. This provision controls over any conflicting provision of this policy.
  • Legal and safety. When required by law, regulation, legal process, or governmental request, or to protect our rights, safety, or property and that of others.
  • With your consent. With your consent or at your direction.

 

Data retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, to comply with our legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of information and the purpose for which it was collected.

 

Data security

We maintain reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

 

Data Location

You understand and agree that information about you may be stored or processed by information technology systems located in the United States of America or jurisdictions that may have laws that differ from the laws of your country of residence or the jurisdiction in which you reside.

 

Children's privacy

The Site is intended for a business audience and is not directed to children under 13 (or under 16 where applicable). We do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact us so we can delete it.

 

Your privacy choices

  • Marketing communications. You can opt out of marketing emails at any time by using the unsubscribe link in those emails or by contacting us.
  • Cookies. You can manage cookies through your browser settings as described above.
  • Access and correction. You may request to access, correct, or delete personal information you have provided, as described below.

 

Your U.S. state privacy rights

Depending on where you live, you may have certain rights regarding your personal information under applicable U.S. state privacy laws. Where these laws apply to you, you may have the right to:

 

  • Know and access the personal information we have collected about you.
  • Request correction of inaccurate personal information.
  • Request deletion of personal information, subject to legal exceptions.
  • Opt out of the “sale” or “sharing” of personal information and of targeted advertising, where applicable.
  • Not receive discriminatory treatment for exercising your rights.

To exercise any of these rights, contact us using the details in the “Contact us” section below. We will verify your request as required by law and respond within the timeframe the applicable law requires. You may use an authorized agent to submit a request where permitted by law.

 

Additional information for California residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”), may apply and may provide you with specific rights regarding your personal information, including the rights described above, as well as the right to limit the use of certain sensitive personal information where applicable.

 

Categories of personal information. In the past 12 months, we may have collected the following categories of personal information (as defined by the CCPA/CPRA): identifiers (such as name, email, and IP address); commercial/professional information (such as your employer and role); and internet or other electronic network activity information (such as browsing and interaction data). We collect this information from you directly and automatically through the Site as described above.

 

Purposes. We use these categories for the business purposes described in “How we use information.”

 

No sale of personal information for money. We do not sell personal information for monetary consideration, although we may transfer information in connection with a sale of our business.

 

Submitting a request. California residents (or their authorized agents) may submit requests using the contact details below. We will not discriminate against you for exercising your rights.

 

Additional Information for Nevada Residents.

Under Nevada law, Nevada “consumers” may request that certain “operators” of internet sites and online services refrain from the “sale” of their “covered information” to third parties (as such terms are defined under Nevada law). Our disclosures of your information to third parties (as described above) do not qualify as a sale under Nevada law. Nonetheless, you may contact us at the information below to make a request under the laws of the state of Nevada.

 

Additional State Information.

If you are a resident of Colorado, Connecticut, Oregon, Texas, New Jersey, or Delaware, or any other state where permitted, certain requests may be made using an authorized agent. An authorized agent may be required to submit their name, mailing address, email address, and phone number, as well as information about the consumer on whose behalf they are making the request. This information will be used to authenticate the agent’s authority. We may deny a request if we cannot authenticate the authorized agent’s authority to act on the consumer’s request.

In the event we decline to take action regarding your request, you may appeal the decision by contacting us at: info@ucpmm.com.

 

  • If you are a resident of Virginia, within 60 days of receipt of an appeal, we will inform you of any action or inaction taken in response to such appeal. If the appeal is denied, you may contact the Virginia Attorney General to submit a complaint.
  • If you are a resident of Colorado, within 45 days of receipt of an appeal, we will inform you of any action or inaction taken in response to such appeal, or if an extension (of up to 60 days) is warranted, together with the reasons for the delay. If you have concerns about the appeal results, you may contact the Colorado Attorney General.
  • If you are a resident of Connecticut, within 60 days of receipt of an appeal, we will inform you of any action or inaction taken in response to such appeal. If the appeal is denied, you may contact the Connecticut Attorney General to submit a complaint, as detailed at: https://www.dir.ct.gov/ag/complaint/.
  • If you are a resident of Nebraska, and any appeal you submit is denied by we, you may contact the Nebraska Attorney General to submit a complaint, including at: https://www.nebraska.gov/apps-ago-complaints/.
  • If you are a resident of Montana, and any appeal you submit is denied by us, you may contact the Montana Attorney General to submit a complaint, including at: https://app.doj.mt.gov/OCPPortal/?q=node/395/.

Third-party links

The Site may contain links to third-party websites or services, such as our Symposium conference site or our LinkedIn page. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.

 

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective date” above. We encourage you to review this policy periodically. Your continued use of the Site after changes become effective constitutes acceptance of the revised policy.

 

Contact us

If you have questions about this Privacy Policy or our privacy practices, or to exercise your rights, contact us at:

 

  • Email: info@ucpmm.com
  • Mail: UCP Merchant Medicine, Inc., Attn: Privacy, 231 Public Square, Suite 300, Franklin, TN 37064