Brandon J. Robertson is Founder and President of UCP Merchant Medicine. He formed UCP Merchant Medicine in 2015 and has sought to create opportunities for health systems to thrive in the ever-changing healthcare consumerism space with focus in the on-demand care industry. For the last decade, Brandon has advised hundreds of leaders on approaches and models to optimize patient experience and throughput. To date, 150 urgent care centers utilize the UCP Merchant Medicine model and produce 34-minute average door-to-door times and Net Promoter scores in the 90s. Brandon’s expertise is in healthcare consumer centric modern urgent care, virtual care, and occupational health services. He is an expert in artificial intelligence applications for healthcare as well as Six Sigma and Lean methodologies. Brandon holds an MBA from the University of Colorado with emphasis in Healthcare Administration.